User Experience Focus
PROBLEM SOLVING
Understanding the end user and their needs
through conducting interviews, leading focus groups,
and working closely with athletes + ambassadors
+ wear testers of product.
2018 lululemon Ambassador Summit.
Thorough Research
EXPLORING BROAD SCOPE OF INSPIRATION
Referencing competitor brands
+ runway & conceptual fashion
+ street, festival, & subculture style
+ all apparel (tailoring, sweater knits, etc.)
+ art (sculpture, architecture, furniture design, etc.)
Lululemon Summer 2020 Set Challenger Bra.
Lululemon Tokyo 2020(1) Olympic sponsorship for Team Canada Womens Vollyeball team.
Divergent + Convergent
Ideation Process
CONNECTING DOTS IN A NEW WAY
Identifying the best solution based on
a broad and thorough exploration.
Lululemon Summer 2021 Strong Front Bra ideation process.
Lululemon Winter 2022 design-lead project.
Ergonomic Design
DESIGNING FOR MOVEMENT
Considering shifts in the 3D body shape as it
extends & contracts + heats & cools
+ perspires & dries.
Ergonomic thumbhole concept exploration.
Body-mapping of seamless mesh textures for strategic areas of ventilation.
360° Design
COORDINATION & LAYERING
Ensuring all finishing details + design lines
+ pocketing & ventilation features align across
all pieces and layers of an outfit.
Cross-checking multiple items of capsule collection durring a fitting.
TnAction for Aritzia Fall 2022 Yoga Capsule Collection.