User Experience Focus
Understanding the end user to problem solve for their needs through conducting interviews, leading focus groups, and working closely with athletes +
ambassadors + wear testers of product.
2018 lululemon Ambassador Summit.
Thorough Research
Exploring a broad scope of inspiration:
-competitor brands
- runway & conceptual fashion
- street, festival, & subculture style
- all apparel (tailoring, sweater knits, etc.)
- art (sculpture, architecture, furniture design, etc.)
Lululemon Tokyo 2020(1) Olympic sponsorship for Team Canada Womens Vollyeball team.
Divergent + Convergent Ideation
Connecting dots in a new way through broad exploration, followed by reduction and refinement.
Lululemon Winter 2022 design-lead project.
Ergonomic Approach
Designing for movement by considering shifts in the three dimensional human form as it extends & contracts + heats & cools + perspires & dries.
Body-mapping of seamless mesh textures for intentional placement of ventilation
and optimal thermoregulation.
Ergonomic thumbhole concept exploration.
360° Design
Ensuring all finishing details + design lines + pocketing & ventilation features are coordinated across all pieces and layers of an outfit.
TnAction for Aritzia Fall 2022 Yoga Capsule Collection; cross-checking multiple items of during a fitting.